Smirnoff Vodka Red Label 1,0L 37,5%

Smirnoff Vodka Red Label 1.0L 37.5%

The history of Smirnoff Vodka Red Label

Smirnoff Vodka Red Label is now the best-selling vodka in the world. Last year alone, over 26 million 9-liter crates of Smirnoff Vodka were sold. However, the Smirnoff Vodka brand has come a long way and was at one point on the verge of closure. We would like to tell you briefly how Smirnoff Vodka Red Label nevertheless managed to become the most popular vodka ever.

The history of Smirnoff Vodka begins in 1818 when Ivan Smirnov registered the company "IA Smirnov & Family" in Moscow. Smirnov began producing vodka in a dilapidated building that had recently been destroyed in the war against Napoleon. Under his great-nephew Pyotr Arsenevich, a passionate distiller, the distillery finally experienced a decisive upturn. Pyotr Arsenevich completely rebuilt the distillery and finally presented the completely revamped Smirnov Vodka at a trade fair in Nizhny Novgorod in 1886, where he advertised his trade fair stand with a live bear. This bear also fascinated the then Tsar Alexander III, who then tried the Smirnov Vodka and started talking to Pyotr Arsenevich. A little later he appointed Smirnov as the exclusive supplier to the Tsar's court. The noble courts in Sweden and Spain followed and the Smirnovs became one of the most successful and richest entrepreneurs in Russia. However, all the effort and success was in vain, as in 1917, during the October Revolution, all private companies were expropriated (many Smirnov family members later died completely penniless).

Only Vladimir Smirnov managed to build another small distillery near Paris. In Paris, he finally sold the secret recipe for Smirnov Vodka and the production license for the USA to his former grain merchant Rudolph Kunett. Kunett tried to establish Smirnov Vodka in the USA as Smirnoff Vodka, but was not very successful. A few years later, Kunett sold Smirnoff Vodka for $14,000 to wine and spirits merchant John G. Martin. Martin also had little success with Smirnoff Vodka in the first few years, but in the 1950s, together with his friend Jack Martin, he invented the "Moscow Mule" cocktail, which became a best-seller. This meant that Smirnoff Vodka finally achieved the breakthrough it had hoped for in the USA and a sales boom began which has continued to this day.

The production of Smirnoff Vodka Red Label

Smirnoff Vodka Red Label is a vodka based on the American model. This means that it is produced to be as tasteless and odorless as possible. This is achieved with Smirnoff Vodka Red Label through triple distillation, whereby the Smirnoff Vodka Red Label is distilled to over 90% vol. Any unwanted flavors are then removed from the Smirnoff Vodka Red Label through multiple, state-of-the-art filtration processes and it is diluted with spring water to 37.5% vol. diluted.

The taste of the Smirnoff Vodka Red Label

Writing about the taste of an American vodka, such as the Smirnoff Vodka Red Label, is always a somewhat tedious topic. The representatives of this vodka category simply taste too neutral. The Smirnoff Vodka Red Label has all the characteristics of purity, mildness and lightness. Furthermore, the overall very mild and light Smirnoff Vodka Red Label shows a slight residual sweetness in the aftertaste. Its neutrality makes the Smirnoff Vodka Red Label the ideal vodka for high-quality cocktails and spirits!