Seagrams Seven Crown Whiskey Limited Edition 0,7L 40%

Seagrams Seven Crown Whisky, 0.7L 40%

The history of Seagrams

The history of Seagram begins with Joseph Emm Seagram, whose parents ran two farms and had immigrated from England. After Joseph Emm Seagram was orphaned at a relatively early age, he returned to Canada after an education in the USA and became manager of the Granite and Waterloo Mills. There, as was common practice at the time, the surplus grain was distilled into alcohol. In 1883, Seagram finally took over the business completely and in the same year released the country's first branded whisky, Seagram's "83". The young company quickly became successful and exported large quantities of its whisky to the USA. After Seagram died in 1919, the company was sold by his sons to Samuel Bronfman, who expanded the company in the following years through numerous expansions and created brands that are still well known today, such as Crown Royal. With up to 21 distilleries and bottling plants around the world at times, Seagrams was for a long time the largest drinks company in the world. In addition to the drinks business, Seagrams also focused on the film business and, for example, Universal Studios and its parent company MCA were acquired. In 2001, the individual divisions of the group were finally sold and the drinks department was sold to a consortium of Pernod Ricard and Diageo.

The Seagrams Seven Crown Whiskey

The Seven Crown Whiskey is one of Seagrams' most popular blends and has a large following, especially in Europe. It is characterized by a spicy rye taste without tasting too spicy and at the same time impresses with a fine herbal note and a slight sweetness reminiscent of honey. The Seagrams Seven Crown Whiskey is also very suitable for use in cocktails and long drinks and offers good value for money. Our favorite drink with Seagrams Seven Crown Whiskey is the Whiskey Sour. Shake 5 cl Seagrams Seven Crown Whiskey, 3 cl freshly squeezed lemon juice and 2 cl sugar syrup with a few ice cubes in a shaker and strain through the bar strainer over more ice cubes in a tumbler. Decorate with a cocktail cherry and lemon zest.